PCM Exam Prep, PCM Study Guide

By blog Admin | Posted Mon, 29 Aug 2016 09:57:55 GMT

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Exam Code: PCM
Exam Name: Professional Certified Marketer
One year free update, No help, Full refund!
PCM Exam Prep Total Q&A: 316 Questions and Answers
Last Update: 2016-08-28

PCM Study Guide Detail: PCM Exam Prep


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NO.1 The three major phases of the marketing plan are _____.
A. planning, implementation, and control
B. introduction, growth, and decline
C. leading, organizing, and controllling
D. segmentation, targeting, and positioning
E. recession, depression, and recovery
Answer: A

NO.2 Newtown-based athletic shoe manufacturer Alpha Shoes sells different types of shoes for kids,
and focuses its marketing activities in the Newtown region. To increase sales of its products, Alpha
begins an intensive promotional campaign in Newtown's schools. Which of the following market
strategies is the company using?
A. market penetration
B. diversification
C. horizontal integration
D. vertical integration
E. market development
Answer: A

PCM Study Guide   PCM Practice Questions   

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Posted 2016/8/29 9:57:55  |  Category: AMA  |  Tag: PCM study guideAMA
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